There's a first time for everything and this week was one of those cases! After an exciting challenge set by Harvey Norman this week to film and present a cinema advert for a new coffee machine, we see Bill give both Ciara and Jamie the bullet!We see true colours come out this week as Jamie shows his lack of faith in Ciara. Clearly throughout the episode Jamie is battling to get his point and concept across but Ciara exerts her authority as PM and rules against him. Their ad, described as a cheap porn like re-make, is torn apart by the judges and rightly so too as it just was not on the money at all, thus leading to their failure of the task.Elev8 were far from sitting pretty heading into the boardroom either. After coming up with a really good James Bond like advert, the pressure was really put back on them as the presentation fall apart at Barry's feet for the second week in a row. However as their ad was so far ahead of Fusion's attempt, there could only be one winner, Elev8!!Ciara was the first to go in the...

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"We are at week nine now and I guess I have an idea of the position I need to fill, and its for that reason that I have to say, Dave, You are Fired!!!"Words that I never wanted to hear but unfortunately I did this week. After a brutal performance by team Elev8 this week I was pulled back into the Boardroom by PM Barry. I couldn't blame Barry as none of us had really put I'm a stellar performance on this task however I really that if you have an chance to present to your client, you should be able to sell them anything through presentation skills and Passion. Neither of which were shown in our presentation.We had a superb product from McEvoy Family Foods but we were unable to do the product any justice and having lost the task I felt like we had blown a brilliant chance for their small company. This really hit hard with me, but having met Suzanne Weldon from Spar during the week, she gladly informed, to my delight, that they are going launch their product in January. Thank God!!!!The Boardroom was tame this week....

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Reeeesult! Could not be happier with this weeks task! Appleby Jewelers set us a fantastic task this week to create a Viral Video to promote their new e-website!Niamh took the helm for us on Fusion this week and what a job she did too... Although we got off to a tough start, with most of the group not really understanding what a viral actually is, we did eventually get it on an express track to victory!We really pooled our creativity together on this one and once we were on the same page there was no stopping us. The spilt on our team were perfect. Barry and Michelle were ideal for for shooting the viral and between myself and Niamh creating the event, we were most certainly putting our best foot forward!We all played a part in the editing of the viral and what the main show dint let you in on was that we were in the editing suite until almost 11pm that night, but we were in a confident mood when leaving.In the Westbury the following, I managed to catch a glimpse of Elev8's presentation room and there basically...

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Cadburys set us a fantastic task this week to launch their biggest ever marketing campaign Spots V Stripes! When I heard the task I immediately began to smile as I knew it was right up my street, arrange a family event in a local community! Finally something I could really sink my teeth into!Michelle appointed me as sub-pm and as event manager for the day! To be honest the sub-pm position appointment was pointless as I knew I would never at any stage have to put Barry in his place. We work very well together, and as being roomies at home we understand each other. We took on that town with the attitude, "leave no stone unturned" - and that is exactly what we did. We got out on the streets, found EVERY key.community person to spread the word. We went as far as getting the event announced at mass in both churches.Once we were confident that we had created enough awareness, the task was now on to put on a show and what a show we pulled together. From modern Irish dancers, to facepainters to horse rides to even a wedding...

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Urgh! The frustration on this task for me I simply cannot put into words. We had to create a calendar for Ford to promote their new Fiestaval Movement!I got rightly stuck I'm from the start of this task. I helped Sarah to the best of my ability on both the creative and management side as we were having trouble dealing with Nagaite. We were finding her to be difficult and going against the grain for what seemed to be no good reason. On top of that Panos was of no use after suffering a near life taking injury! A crick in his neck after dangerously sleeping with the window open! We were lucky he survived! ;-)The photography team made a fundamental mistake. We were doing a calendar for the Ford Fiesta, it does not take the top minds in the country to realize that we needed a photo of the car. We gave clear instruction to give us pics of the car, just incase they couldn't think of it themselves. We then had to face a battle with them in the boardroom where they claimed "they were never told to get a photo of the car"...

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This week was most definitely my toughest week in the house for a number of reasons. Our task was twofold, design a bus shelter ad for WEEE Ireland, and a national marketing campaign for Adshel.I really did feel alone this week when the team was mixed up. I reply felt like I was an outsider, everything I wanted got shot down and it came to a point where I just had to fall in and do what was asked of me, which I exactly did. When in the boardroom once I saw the other advert, I was confident we had it in the bag! But then more drama, Bill produces a tablecloth I had been given from the "Burlo" at that stage I just wanted to go home. On the announcement of us winning the task, I took no joy from the victory and the thought of having to spend a night away with the team just didn't interest me.What people may not realize is that you no contact with home when in the show apart from one ten mins supervised phone and believe me it really puts a strain on!Next week I decide to fight fire with fire and demand respect from...

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Who would have thought €20 could cause SO much hassle and grief but alas it did. As many of you saw, myself and Michelle had a bit of a mix up withmoney in last nights show, however a lot of people in the media seem to think that it was a pure tactic on my part to oust Michelle from the competition. Thankfully Kieran gave the account of.what happened while being interviewed on the You're Fired show. I really think they were trying to make a mountain out of a mole hill, but even though I know they are just chasing ratings it is hard to read and hear lies about yourself. Luckily Kieran gave me a national voice last night and I'm forever greatful for that.On to lighter notes, how about Panos having a "phobia of power tools"???!!! I know it came out in the edit allowing the public to know of his phobia early in this episode but the first time any of us heard about it was in the boardroom and we all nearly fell off our chairs laughing, as we thought he was messing, as it turned out he actually wasn't but why in gods...

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As I'm sure you all saw this week the major talking point has to be the one humped camel. Let me jump straight in, now Jamie and Kieran are great thinkers and fantastic businessmen and that's what has me so shocked. For Jamie firstly to suggest the camel and for Kieran to run with it just amazes me. As it turned out it seems kieran didn't fully back it, (as we found out in the boardroom) but why didn't he push for for the advert he knocked together himself in the morning?? For me his advert would probably given us a good run for our money if not beaten us.Our team worked well this week. Panos I thought was a great leader, good manager and nice to work for. We worked the best though when we were sitting by the pool at the 5* Hilton in Portugal, it was simply amazing. We were treated like proper celebrities, chambers, amazing food, spa treatments, golf, and the list goes on!!I have to talk about Niamh Humphrey since she got fired, but to be honest thats the only reason I am. It disgusted me for her to refuse to...

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So week two saw the fall of David O'Byrne, the marketing executive, most recently based out of New York. I'll keep this short and sweet. As much as I really like David as a friend, I just really think this process wasn't for him. He really jumped at being PM this week and I feel that this was a stoke at trying to step up amongst the men. To be fair I really did underestimate him in the way that I thought he'd handle PM but nevertheless ultimately is was not to be. Dave took a hold of the team in charge of creating a humorous ad. To put it gently, there would be more humour in drowning. It just wasn't on the money at all at all. Not only was the ad poor but having been told his marketing strategy (his split again) was "completely and utterly wrong" he persisted to say that the director of advertising for Today Fm didn't know what he was talking about. The funniest thing of it all is that for me simply pointing out that I thought the ad was off the mark and that we didn't need to count the calories for the presentation...

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So week one kicked off with my name bouncing around a lot. Some people saying that I gave Cahal a bit of a tough time and forced him into being PM - let me just clear that one up first of all. Simply, we were given a "Sales Task" - therefor we were going to become a Sales Team. The PM was going to become a Sales Manager - why on Earth would we try turn an owner of Baber Shop (Barry Hunt) into a sales manger when we had Cahal who is already an AREA Sales Manager - I didnt want a perfectly qualified person flying under the radar on this one - if anything at all it was a compliment that I pushed for Cahal - at the end of the day I was basically saying I wanted him to lead us!!One thing that I have to put my hand up for is, the idea of calling into the famous Renault Garage of Bill Cullen. To be honest, I still stand over the idea. We had got our only major sale of the day from a car garage, so why not try another?!?! The fact that it was Bill's garage I dont think should have mattered, ya he owns a hotel but its...

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