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Nov 26

Written by: Dave Cashman
Friday, November 26, 2010 2:59 PM 

There's a first time for everything and this week was one of those cases! After an exciting challenge set by Harvey Norman this week to film and present a cinema advert for a new coffee machine, we see Bill give both Ciara and Jamie the bullet!

We see true colours come out this week as Jamie shows his lack of faith in Ciara. Clearly throughout the episode Jamie is battling to get his point and concept across but Ciara exerts her authority as PM and rules against him. Their ad, described as a cheap porn like re-make, is torn apart by the judges and rightly so too as it just was not on the money at all, thus leading to their failure of the task.

Elev8 were far from sitting pretty heading into the boardroom either. After coming up with a really good James Bond like advert, the pressure was really put back on them as the presentation fall apart at Barry's feet for the second week in a row. However as their ad was so far ahead of Fusion's attempt, there could only be one winner, Elev8!!

Ciara was the first to go in the boardroom, but in a debut for the Irish Version of the hit show, Bill decided that after volatile relationship Jamie was for him either. I can only imagine how Michelle was feeling as Jamie was shown the door. Usually once the first person is fired there is an air of relief in the boardroom for the remaining candidates but since Michelle had got such a grilling, she must have been feeling that he might sack the lot of them. Thankfully, for her, he didn't and she lives for another week.

Next week involves Carry-Out Off Licence and it will certainly require a few beverages as the show reaches boiling point, so be sure to call down to the East Village to watch it with me!

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